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What The Audit is, what it tells you about your newsroom, and how to read the report. Every term the report uses is in the dictionary.
Start here
- What The Audit is for
The Audit reads 90 days of a newsroom's published stories and tells you, in one report, what is stopping them from reaching readers and what to change first. It is built by a journalist, for editors.
- Is The Audit for my newsroom?
It suits a news site that publishes daily on the open web, in a language it reads, with access to Google Search Console.
- What is in the report
Start here — the moves most worth making — then findings grouped by who acts on them, each with the evidence and the fix, and detail sections behind them.
- What The Audit cannot see
It reads your public pages and the files you upload. Anything else is outside its view, and some checks are deliberately out of scope.
Buying an audit
- Buy an audit
One site, one report, one payment. Buying takes a few minutes; the report appears in your account when the audit finishes.
- Why we refused to sell you an audit
If we cannot read your site well enough, the report would flag problems that are not there. So the check stops the sale before you pay.
- Refunds
If the audit fails after you have paid and no usable report is produced, the full amount is refunded automatically.
- What happens to your data
Your report and the job data behind it are kept for 12 months, then deleted. Uploaded files are used only for your own audit.
Reading the report
- Read your report
Start with Start here, then the section your desk owns, and read each finding's label before you act on it.
- Why your report has no grade
The Audit has stopped printing a letter grade until the grade is rebuilt on checks that have passed an accuracy test. The findings do not depend on it.
- How sure is a finding?
Every finding carries a label saying how it was produced and a confidence level. Findings whose methods are not yet tested are held back from your report altogether.
- Why a report says it is limited
A limited report finished, but some part of it is thin or missing. The notice at the top says exactly what, and why.