Help · Start here
What The Audit is for
The Audit reads 90 days of a newsroom's published stories and tells you, in one report, what is stopping them from reaching readers and what to change first. It is built by a journalist, for editors.
Good stories rarely fail on the reporting. They fail because the byline isn't in the markup, because Google News can't find today's stories in a cluttered sitemap, or because search and AI answer engines can't read or cite the page. Those failures are invisible from inside the newsroom. The Audit makes them visible.
It works from your public site and one file you upload. It reads your sitemaps and published stories, and you upload a Google Search Console export so it can see how Google actually sends you readers. It needs no login to your CMS.
You get one report. It opens with Start here — the moves most worth making, ranked — and then findings grouped by who acts on them: framing for editors, production habits for the desk, platform fixes for the tech team, and where you stand against comparable outlets. Each finding says what was measured, why it matters, and what to do.
It only tells you what it can stand behind. Findings that rest on methods not yet tested for accuracy are held back from your report until they pass. Every finding that does appear is labelled with how it was produced.
It advises; your desk decides. The Audit never writes, edits or publishes anything.